SEO Refresher Course - The Basic Of Search Engine
For those who like to be success in internet marketing or online business, a good position in search engine is very important to get a good free traffic to your website. Website that ranked high in your targeted keywords will bring you tons of free internet traffic from all the major search engines. While paid online advertisement such as pay-per-click advertisement is the instant and short term online marketing strategies, search engine optimization is the key traffic driving vehicle for long term passive income building strategies. Before you start to optimize your website to be search engine friendly, you need to know how the search engine work and how it determine your website position in any keyword search result. Let go back to the basics to familiar yourself about the search engine.
What is Search Engines?
Search engines are computer programs that are used to explore the internet search of web pages based on the keywords enter by the internet surfers at the search form of search engine. These computer programs are known commonly as "Spiders", "Crawlers" or "Robots". Some search engines named their spiders with specific name such as Google spider is known as "Googlebot", MSN spider is known as "MSNBot"and "Scooter" is the spider's name for AltaVista.com.
These spiders are able to follow the links present on web pages that are located by specific keywords. When spiders are searching for a new webpage, they copy all or parts of the text present on the page into their search engine database. Other spiders revisit these pages on a regular basis so that they can register changes or dead links. The craw rate are varies greatly from search engine to search engine.
How's Search Engines Work?
The key function of search engine is to deliver the most relevant results based on the keyword entered by the internet surfers. In order to deliver relevant results, the search engine companies have developed special ranking algorithms that calculate the order of search requirement results.
When visitors enter their keyword on the search engine form, the search engine will compare the search keyword with their database that contain hundreds of millions of web pages, the pages the search engine find most relevant will be listed first, and the followed by the next relevant results. The pages that ranked at the highest positions will normally get the most hits. Hence, if you would like your website to get as much hit as possible, you should put a lot of efforts to optimize your web pages so that search engines will find your web pages with your targeted keywords to be the most relevant pages in the search result.
For instance, if you are search for "millionaire", and the search engine finds a main headline on a page that containing the phrase "Be a millionaire", it will assume that this page is fairly relevant to your needs. If, on the other hand, it finds the phase only once, and it is buried in a long text, it will ignore it because it will assume that this is not important. That is why so many websites use special keywords more than once in a particular article or webpage, because that is how the spiders pick them up and place them higher in the results of a search.
Once you understand the basic of search engine and how the search engine work. Next thing you need to know is how to get your web page to be ranked at the highest possible position in the search engines keyword search result. I will discuss it in my next SEO Refresher course.
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