Affiliate marketers love using affiliate links. The more, the merrier seems to be the motto.

However, the deal with affiliate marketing is that more affiliate links is not always better. In fact, if you’re promoting products as a an affiliate, especially in an affiliate review website, judicious use of links can be the smarter approach.

Why? Because a website littered with nothing but affiliate links comes across as a thin affiliate website.

Now, as an affiliate marketer, I like more eyeballs on my links and clicks as much as anyone. However, I also want to avoid my review website from being a thin affiliate site and risk search engine rankings or perceives as one big blatant sales pitch.

How can you avoid your affiliate review website from being a thin affiliate website?

Simple, write plenty of articles that do not contain affiliate links. I know, I know, it’s hard to resist. As an affiliate, you have this innate desire to always be selling. But, resist the urge. Give plenty of solid information that isn’t blatant sales, then give some more.

One way to prevent ending up with a thin affiliate site is to publish articles with no links that are affiliate related. Here’s what you do. Link from these articles to your posts and pages that do have affiliate links. Be strategic about this with respect to:

  • Keyword research, and
  • Directing the visitor to appropriate pre-selling pages.

By keyword research, I mean that your non-affiliate link pages should be well keyword researched so you can attract search engine traffic. Make these articles great. Also make your product reviews great. In fact, make your entire site great.

If you provide non-selling informative articles, you’ll inspire clicks to your pre-selling pages which contain the affiliate links.

Before you haphazardly start writing supporting, non-affiliate link pages, plan them out. Consider a series (I love writing series). Create an informative hub of articles on your affiliate review site that is a true resource for consumers.

Tip:

One of my favorite supporting article approaches is to write up a comprehensive buying guide for the product-line I promote on my review site. I’m not talking about a single web page product line (although this is good for a start). I’m talking about a multi-part, in-depth and highly informative buying guide that truly informs consumers.

This requires knowing your product or product line very well. Whether you use the product or researched it extensively, be sure you can write in-depth articles and reviews. This serves your readers and in the end will best serve your bottom line.


Next, click here to grab your free copy of the 40 plus page “Definitive Guide to Affiliate Review Websites.”


Peter Lawlor is a contributing author to B2Web which reviews WordPress reviews such as affiliate marketing WordPress themes.

http://EzineArticles.com/?expert=Peter_Lawlor

Filed under: Affiliate Marketing

Like this post? Subscribe to my RSS feed and get loads more!