Business blogging is nothing like the soapbox sounding boards that are the typical blogs of the web. This isn’t open mic night, where anything goes and you hope for applause. This is your brand, so it must be handled professionally and carefully. That’s not to say you have to walk on eggshells when blogging but you certainly need to come at it with some strategy in mind.

Otherwise you can expect your business blogging and social media strategy to blow up in your ace.

There are a few ways to pick out the worst of the business blogs. They are the blogs where the writer is clearly winging it, with no real purpose other than to sound off. Others try to shill and sell; promoting new products like the blog is a sales ticker of a checkout lane. If you want to succeed in business blogging you need to commit time to research. Acquire the tools and the drive to produce quality content that is well written and regular updated. To improve your business blogging, follow these tips

1. Define your Immediate Goals for Business Blogging

Don’t just start blogging because everyone else is blogging and you think it’s what you need to do. Every piece of content you create needs to have a plan, whether that’s to drive traffic to a landing page, to promote opt-ins for your newsletter, to poll readers, to humanize your company, to demonstrate experience and leadership, etc.

2. Know your Target Audience

If you don’t know who you’re writing for, how will you know what to say? Research is key in understanding your audience. A little time spent listening and polling can reveal a lot about what people want and need to hear in order to form a connection. From there it becomes infinitely easier to connect with them and stay engaged through your content marketing – because you’ll know exactly what interests them. Your struggle for content ideas will be over.

3. Allocate Resources

Blogging requires resources, and one of the main reasons so many blogs fail and business owners give up is because they don’t properly budget for the long-term commitment. That means more than budgeting money. You have to budget time; either your time or the time of your personnel. If you don’t have the individual resources (the people) to manage your blog, you’re shy on personal time, but have the funds to allocate then look into hiring a ghostwriter for business blogging.

4. Plan Your Editorial Calendar

Working under the pressure of a deadline with a guidance system can help get content written and published. On the other hand, if you work without an editorial calendar and you just “wing it”, you’re sending yourself in the direction of disaster. The result is a blog that never gets updated. Setup a calendar that outlines the topics you’ll cover, the categories you’ll write on, and which days you’ll be posting and publishing. Just remember that your schedule is not etched in stone. If an important topic crops up out of the blue, make sure you have the flexibility in your resources to add it in.

5. Keep the Communication Open

You should always view your blog as a social media tool, one that allows for two way discussions. Within the comments you are able to engage in conversations and respond to those who follow your blog. When people comment, you should listen. Whether it is positive or negative feedback, it’s a great way to refine your content and learn more about how you can better serve your audience through business blogging.


Are you ready to launch a killer content marketing strategy that boosts search visibility and revenue? Invest in a professional business blogging service that can capture your audience with authority. At Thunder Bay Media, your brand is in good hands. Whether you need an SEO press release or website copywriting, we do amazing things with words. Contact us today to learn more.

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Filed under: Blogging

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