A much overlooked way to make money on the internet is to have a niche blog. The concept of a niche blog means you aren’t necessarily looking to have huge numbers of people find your blog; you are looking for a targeted audience. The best way to do that is to start using keywords to generate targeted traffic to your niche blog.

It’s okay if you aren’t really familiar with keywords. If you are relatively new to the internet (or at least to trying to get an audience to check out your website) you probably aren’t thinking about how people search. But truth be told, people aren’t looking for you. They are looking for something to help them solve whatever “problem” they have. That might be a problem like ants in their house, or something as simple as “how do I cook a baked potato?” Your challenge is trying to figure out what they are entering into Google or whatever other search engine they are using.

The terms that people place into the search engine are known as key words, and the words you might use to search may be very different than what other folks might use. So how do you go about finding those terms? Google has made it easy with the “Keyword External” tool. If you use Google search using keyword external and the first result will be what you want to click on.

For example if you wanted to write an article on garden gnomes. (We’re going to pretend that your blog is BetterGnomesandGardens.com.) You go to the keyword tool and plug in the term garden gnomes and you’ll see that (as of today anyway) Garden Gnome gets searched 74,000 times per month globally. If you scroll down the page though, you will see that people are also looking for solar garden gnomes, funny garden gnomes, lawn gnomes, college gnomes and many other types of gnomes. (There’s no place like gnome.)

If you write an article that uses the terms that people are searching for your website (blog) is more likely to come up on that search. But here’s the backwards logic to this. If there are 74,000 people searching for your term, odds are that other people are targeting that term in their articles and blog content as well. So it makes more sense to be competing with fewer people for that searcher. I like to include keywords that have over 1,000 monthly searches, but not more than around 8,000 searches. That way I have a better chance of not being lost in a crowd. It’s sort of like being a big fish in a small pond instead of a small fish in a big pond.

So your niche blog needs to have content that answers the call of the search engines. Use the keyword tool that Google has provided to give you more ideas about what people are searching for and use those words and phrases in your blog posts. If you aren’t confident in your writing or if you just think that all this sounds like too much work, but you still want to have that quality content for a blog consider using a ghostwriter who will be familiar with similar techniques. Using keywords can definitely get your blog noticed more easily, so think about all the ideas that were presented in this quick tutorial and start writing.


I write your content so you don’t have to.
Rob Writes
I am a published author and a veteran internet marketer who understands the value of quality content.

http://EzineArticles.com/?expert=Robert_Britt

Filed under: Blogging

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