SEO or Search Engine Optimization is a technique that helps search engines find and rank a certain website higher than the other websites available on the internet. The definition of SEO basically answers the question, “Why SEO?” Even if you’re the largest or the smallest website on the internet, you really need the help of SEO.

Optimizing your website is a need since there are now millions of websites on the internet today. It’s like a huge internet encyclopedia without table of contents that can help users find what they’re looking for.

Search engines like Google attempted to organize all of the information on the web and make it searchable and significant for users. Back in the days, web authors can just simply add “keywords” to their meta data to let the search engines know what keywords they wanted their website to be associated with. But as time goes by, people abused it and started putting all kinds of keywords in their meta data even if it has nothing to do with their website.

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